Down to Business
Lyle Goldstein joined the family business - Boomerang Marketing - with more than twenty years of experience in the Promotional Products industry under his belt.  With an educational background in Economics, Business and Marketing, Lyle brings a wealth of practical experience and dedication to the Boomerang team.  Committed to continuing education, Lyle also actively participates in numerous trade shows and conferences all over North America, to ensure he keeps his finger on the pulse of current industry trends and best practices. 

Lyle’s near-photographic memory enables him to uncannily recall product details and sourcing options for clients.  No matter how much time has passed, Lyle never forgets a unique product or a great supplier and as a result, he has forged extremely strong relationships that ultimately benefit the customer.  And it doesn’t stop there.  Clients of Lyle’s, such as Xerox, Cisco, Highliner Foods, SAP Canada and Scotiabank appreciate Lyle for his sincerity and the personal investment he makes in client relationships.  As a result, they are as loyal to him and Boomerang as he is to them.

An adrenaline junkie, Lyle can often be found seeking out his next extreme workout, snowboarding and playing hockey.  His commitment to physical health, his deep sense of family and his marriage to his high school sweetheart keep him young and help define him.  On his list of great accomplishments, Lyle boasts having scored a hole-in-one playing golf with his father, scuba diving all over the world, and raising money for Juvenile Diabetes and the Canadian Cancer Association - two charities close to his heart.  

The Fun Stuff

On Lyle’s playlist:  From classics to current, I enjoy everything from Queen and The Beatles to the Black Eyed Peas and Alicia Keyes.

Out of the Office:  Weekends are jam-packed with coaching my daughter’s Rep soccer team, soaking in the cottage air and exploring the fine fare Toronto has to offer.   

Lights out:  Just about anything by Robert Munsch makes for a great bedtime story.

Liquid Courage:  I’m a sucker for a good single malt Scotch, but Earl Grey tea comes in a close second (just don’t tell the guys!)

Bucket list - Travel the world and scuba dive in Israel, Australia and Thailand and buy myself a Harley-Davidson Sportster motorcycle.  A guy can dream, right?